Passion for Pork

Passion for Pork Television Campaign Launched

Admin - Wednesday, July 3, 2013
Last month, Alberta Pork launched its summer television campaign targeting consumers in Alberta who are looking forward to BBQ season and fun summer meals.
“While pork tastes great year round, there is nothing better than pork on the barbecue,” says Darcy Fitzgerald, Executive Director, Alberta Pork. “It was like it was meant to be cooked this way – outdoors and over an open flame.” 
In our ads we profile one of our Alberta Pork families, the Kingma family, Calgary-based Top Chef Canada contestant Nicole Gomes of Nicole Gourmet, and popular food blogger, cookbook author and CBC food expert Julie Van Rosendaal (Dinner with Julie), who all speak to the high quality of the pork we produce in Alberta. Our commercials feature delicious, local pork in some easy-to-prepare summer dishes, like Chef Nicole’s Thai Penang Pork Curry or Julie’s Maple Rosemary Roast Pork with Apples. Both pork dishes are featured on our home page.
The television campaign is scheduled to run for the entire summer on CTV and Global stations in Calgary and Edmonton until August 31,2013.  You can watch the commercials any time below.